Social media content creation

Social content AU — strategy, short video & consistent growth

We craft scroll-stopping social content for Australian brands — from briefs to publish-ready reels, stories and posts that convert.

Melbourne-based • Nationwide delivery • Proven in FMCG, services and e‑commerce

What we do

Strategic content creation tailored to Australian audiences. Fast production, clear briefs and measurable results.

Short-form video

Short-form video (Reels, Shorts)

Concept to edit: vertical edits optimised for retention and discovery across Instagram, TikTok and YouTube.

Content calendars

Content calendars & repurposing

Month-long calendars with repurposed assets for cross-platform consistency and time savings.

Community management

Community & performance

Caption frameworks, CTA testing and community playbooks to grow engagement and conversions.

Selected work

Real results for Australian businesses — more reach, stronger engagement and more leads.

Campaign image 1
Retail: product launch reels
Campaign image 2
Hospitality: seasonal content
Campaign image 3
B2B: thought leadership snippets
Campaign image 4
E‑commerce: product highlight videos

Packages for Australian teams

Choose a starting point — all packages include briefs, edits and platform-ready exports.

8 posts + 4 short videos per month, content calendar, 2 rounds of edits. Ideal for local businesses building a presence.

16 posts + 8 short videos, monthly performance review, A/B caption tests. Best for scaling engagement and leads.

Dedicated producer, weekly shoots, community support and ad asset packs. Tailored SLAs available for franchises and chains.

Quick feature comparison

Compare what's included at a glance.

FeatureStarterGrowthEnterprise
Posts / month816Custom
Short videos / month48Weekly
Content calendar
Performance reporting***MonthlyWeekly
Dedicated producer******Yes
All prices exclude GST. Custom packages available for multi-location businesses.
Head of Social — Playclaimshub

Meet our social lead — Ava Turner

Ava specialises in performance-driven storytelling for Australian audiences. Background in media, creative strategy and short-form video direction.

Resources & tips

Short guides to improve your in-house content workflow.

1-week content sprint

A checklist to capture 8 assets in one shoot day.

Read guide

Caption formulas that convert

Proven templates for CTAs and engagement hooks.

Read guide

Repurpose matrix

Turn one shoot into 12 platform-ready assets.

Read guide

What clients say

"Playclaimshub doubled our Insta reach in 8 weeks — great process and clear reporting."

— Jamie, Retail

"Fast turnaround and consistently on-brand creatives. Our store saw a traffic uplift."

— Priya, Hospitality

"Excellent at turning a brief into viral assets. Strong ROI on ad creative."

— Luke, E‑commerce

Ready to scale your socials in Australia?

Start with a free content audit and a 30‑minute strategy call.