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Content Toolkit — Australia edition

Essential frameworks, templates and short-form prompts tailored for Australian creators and marketers. Faster planning, better local relevance.

Download guides, plug-ins and quick scripts to speed up video and social production across AU markets.

What’s included

Modular assets you can adapt: editorial calendars, short video shot lists, caption templates optimised for Australian audiences, KPI trackers and repurposing checklists.

  • Local-first content calendar (weekly & monthly)
  • Short video shot list + captions (TikTok / Reels / Shorts)
  • Blog briefing template for SEO in AU
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Toolkit preview

Video prompts

30+ short-form concepts with shot lists and captions tailored for Australian seasons, holidays and cultural moments.

Video prompts

Social templates

Caption formulas and community prompts for higher engagement on Instagram, Facebook and X/Twitter.

Social templates

Repurpose matrix

Turn one long-form asset into 8+ micro pieces — with distribution timing suggestions for AU peak hours.

How to use the toolkit — 4 quick steps

  1. Choose a monthly theme that aligns with your brand and AU seasonal calendar.
  2. Pick 3 video prompts and assign a publishing day per channel.
  3. Use caption templates, optimise for local keywords, and set CTAs.
  4. Repurpose the main asset into micro-posts and add to the calendar.
How to use toolkit

Toolkit modules (accordion)

Editable calendar with AU holidays, suggested themes and briefing templates for writers and videographers.

Editorial calendar

Step-by-step shot lists, on-screen copy and caption variations formatted for Reels, TikTok and YouTube Shorts.

Practical checklist to extract 8 micro-assets from any long-form piece and a simple KPI sheet for Australian audiences.

Quick specs

  • Editable in Google Docs / Sheets
  • Ready-made Trello & Notion templates
  • AU-centric timing & hashtag suggestions
Request toolkit access

Case studies

See more →
Case study 1

Local retailer — 3x engagement

Short-form push + repurpose matrix increased engagement and foot-traffic during seasonal sale.

Discuss similar
Case study 2

SaaS brand — better leads

Consistent blog briefs + distribution plan delivered higher-quality trial signups from AU markets.

Learn how
Case study 3

Agency partner — streamlined ops

Templates reduced briefing time by 40% and improved deliverable consistency across clients.

Partner with us
Playclaimshub lead

Meet the lead: Emma Clarke

Emma leads content strategy at Playclaimshub, focusing on Aussie-first narratives and scalable short-form production. She previously ran content for fast-growth startups across Sydney and Melbourne.

Tools & resources

ResourceUseFormat
Editorial calendarPlan monthly themes & tasksGoogle Sheets
Video shot listsProduction-ready promptsDocs / PDF
Repurpose matrixMaximise assetsSheet + Checklist
SEO blog briefAU keyword targetingDoc template