Melbourne content audit hero

Content audit — Melbourne (W2)

A practical content audit for Melbourne-based teams: assess performance, identify gaps, and get an actionable roadmap for SEO, social and video content.

Request an auditOur process

Local team available for on-site workshops in Melbourne CBD. Call +61437905218

Why a content audit matters

In Australia’s competitive market, a content audit helps you focus resources on content that converts, improves discoverability, and supports brand voice across platforms.

  • Measure what's working: traffic, engagement, conversions.
  • Align content with business goals and channel strategy.
  • Prioritise updates, repurposing and production.
Social content servicesVideo strategy
Audit dashboard

Our methodology

  1. Discovery: goals, analytics access, platforms.
  2. Inventory: content mapping across channels.
  3. Evaluation: performance, SEO, brand & UX checks.
  4. Recommendations: prioritised action plan.
  5. Roadmap: production and optimisation calendar.

Deliverables

  • Content inventory spreadsheet (CSV/Sheets)
  • SEO quick wins & meta fixes
  • Channel-specific recommendations
  • Repurposing & production plan
  • Prioritised task list with effort estimates
  • Workshop session notes (if applicable)
Book an audit callSee case studies

Audit checklist (quick view)

Crawlability, sitemap, canonical tags, structured data, page speed, mobile rendering, index coverage, core web vitals.

Content accuracy, freshness, audience fit, call-to-action clarity, alignment with brand tone and legal considerations for AUS markets.

Platforms, thumbnails, captions, subtitles, distribution schedule, repurposing opportunities, KPI measurement.

Selected case studies

Case study 1

Retail client — +42% organic traffic

We prioritised product pages, fixed metadata, and rolled out short-form video for top performers.

Case study 2

B2B SaaS — improved lead quality

Content re-structuring and focused pillar pages increased qualified demo requests.

Case study 3

Hospitality brand — social uplift

A content calendar and repurposing plan boosted engagement across Instagram and TikTok.

Packages & pricing

PackageIncludesDeliverableTypical timePrice (AUD)
Quick AuditTop 20 pages, 1-channel reviewSummary + 10 quick wins3–5 days$1,200
Full AuditSite-wide inventory, multi-channelFull report + 12-week roadmap10–14 days$4,500
Workshop + AuditOn-site workshop (Melbourne) + auditReport + 1-day workshop output2–3 weeks$7,500
Get a tailored quoteCustom engagements

Our Melbourne team

Team lead face

Maya Turner

Head of Content — Melbourne

Maya leads audits and content strategy for Australian clients, with a focus on measurable outcomes and scalable content operations. Available for workshops and stakeholder briefings.

Schedule a call

FAQ

Typical audits range from 3 days (quick) to 2 weeks (full). Workshops add scheduling time for in-person sessions in Melbourne.

Yes — we partner on implementation, content production, and retained optimisation support after the audit.

Ready to start your content audit?

Book a discovery call or request a proposal tailored to your Melbourne team.

Request proposalMeet the team